Renowned Yoga Brand Kicks Off project:OM – a One Million Person Rally

Manduka, the world’s most respected brand in yoga, and Susan G. Komen, the largest funder of breast cancer research outside of the U.S. government, have partnered to launch “project:OM,” a mindful movement to drive positive change on an epic level.

Project:OM’s debut event, taking place Mother’s Day weekend – Friday, May 12 through Sunday, May 14 – gathers one million people to participate in the world’s largest yoga class. The massive event aims to unite individuals, families and the collective yoga community to raise funds to support Susan G. Komen’s Bold Goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026.

“Regular exercise like yoga can help breast cancer survivors reduce stress and anxiety and give a sense of control over their bodies. In addition, women who get regular exercise have a lower risk of breast cancer than those who are inactive. In fact, studies show exercise appears to help to lower breast cancer risk by about 10 to 20 percent,” said Senior Director of Health Education, Susan Brown.

Yoga practitioners of all levels can visit to register to attend a project:OM event, including large-scale events in major cities, thousands of local studio classes and a livestreamed online yoga class led by renowned instructor Adrienne Mishler. There are eight yoga studios participating in the Central and South Jersey Affiliate’s 13-county service area, plus classes at two Simon locations, a national partner of Komen.

Through Susan G. Komen’s national network of nearly 100 local Affiliates and Manduka’s 900+ ambassadors, project:OM is slated to be one of the yoga industry’s most important and impactful events, with 100 percent of all donations going directly to Susan G. Komen.

“The yoga community is one of the most passionate and driven groups of people on the planet,” said Chairman and CEO of Manduka Michael Soenen. “Engaging this community on a massive level is a great opportunity to expose more people to the benefits of yoga while inspiring millions of people across the country to participate and support this critical cause.”

Project:OM will also introduce an exclusive capsule collection including: a beginner-focused and reversible yoga mat; yoga towels; mat carrier strap; and women’s headbands. Susan G. Komen will receive 10 percent of the retail sales price for each item purchased now through Dec. 31, 2017 on and at select yoga studios and retailers.

“We’re thrilled to be working alongside Manduka to encourage everyone to live an active and healthy lifestyle and provide them with the tools they need to get started today,” said Senior Vice President of Development Christina Alford. “Participants are taking an active role in changing their lives and the lives of millions of others, as their funds will be used to support groundbreaking research and community outreach programs across the U.S.”

Together with the generous $10 minimum suggested donation from its project:OM yoga participants and sales of yoga gear, Manduka guarantees a minimum donation of $250,000 to Komen to aid in funding breast cancer research and community-based programs supporting people facing breast cancer. Local project:OM yoga events can be found at Susan G. Komen and Manduka also encourage all supporters to follow a frequent stream of project:OM updates on Facebook, Twitter, and Instagram, and share their experiences on social media using the hashtag #projectOM.

About project:OM

Project:OM is a purpose-driven mindful movement whose mission is to drive positive change on epic levels. Founded by Manduka, the most respected brand in yoga, in partnership with Susan G. Komen, the largest funder of breast cancer research outside of the U.S. government, project:OM pairs like-minded people and important causes to make progressive change happen in our world. Project:OM’s debut event May 12-14, 2017, is a yoga class of one million people to benefit Susan G. Komen’s vision of a world without breast cancer. One hundred percent of donations will directly benefit Susan G. Komen’s bold goal to reduce current breast cancer deaths by 50 percent in the U.S. by 2026.

About Manduka

For 20 years, Manduka has built a reputation as the world’s most respected yoga brand. Known for its legendary PRO Mat, Manduka creates high performance yoga mats, yoga towels, bags, props, and men’s and women’s fitness apparel. Designed by yogis and trusted by teachers worldwide, carefully selected and sustainable materials are paired with thoughtful design to create innovative products that allow a community of 4,000+ yoga studios, 900+ yoga ambassadors and over two million customers across the globe to deepen their practice. Visit or connect with us on social @mandukayoga.

About Susan G. Komen® and Komen Central and South Jersey

Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026. Komen was founded in 1982 by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life.

Komen Central and South Jersey is working to better the lives of those facing breast cancer in the local community. Through events like the Komen Central and South Jersey Race for the Cure®, Komen Central and South Jersey has invested $13 million in community breast health programs in our 13-county service area and has helped contribute to the more than $920 million invested globally in researchFor more information, call 609-896-1201 or visit