A SHOUTOUT TO MOMS – AND FACEBOOK SUPPORT USING “I LOVE MOM” FILTER

A SHOUTOUT TO MOMS – AND FACEBOOK SUPPORT USING “I LOVE MOM” FILTER

There are no two ways about it: just about everyone loves Mom, and millions of Facebook users wanted the world to know.

From May 1 through May 9, nearly 25 million Facebook users from California to Cambodia applied a special “I Love Mom” filter to their profile images, resulting in Komen HQ’s Facebook page garnering over 1 million new followers and 14 million total page visits – a 31 thousand percent increase from their average number of visitors.

The Mother’s Day filter – the only one supported by Facebook for users of the platform – was made available for use by visiting the Susan G. Komen website or activating on Facebook via a “Try It” button that accompanied each Facebook post, along with a message that read: “Change your profile picture to show support for Susan G. Komen.” Upon clicking the button, users could easily select and replace their profile image to appear in that same window. Alongside the filter, the website also encouraged users to make a suggested donation of $10 to support Susan G. Komen’s mission to end breast cancer.

“We’re frankly astonished by the incredible response of users who rushed to apply the filter, as well as their excitement to share it with friends, family, and followers in support of Susan G. Komen,” said Senior Vice President of Marketing Carrie Walsh. “We know of too many moms and families who have been impacted by breast cancer, so we created the filter to invite Facebook users to share in our support for moms and showcase their appreciation. This turned into such a wonderful gift for all who are currently battling breast cancer.”

About Susan G. Komen®
Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Since its founding in 1982, Komen has funded more than $889 million in research and provided $1.95 billion in funding to screening, education, treatment and psychosocial support programs. Komen has worked in more than 60 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life.

To learn more about the local Komen Central and South Jersey Affiliate, visit: www.komencsnj.org